WHERE DREAMS

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aurora lux

Yonatan Weiss is a world-renowned creator of fully customized, luxury travel experiences — the kind that don’t just meet expectations but far exceed them. With more than 15 years of experience, Yonatan has been designing journeys that awaken the senses, expand the heart, and create lasting emotional connections to people and places.

Every journey he crafts is a masterpiece — blending deep cultural insight, impeccable attention to detail, and a creative vision that opens doors few even know exist. His travelers are never just tourists; they are guests of honor, immersed in the authentic soul of a destination.

A graduate of top academic institutions in Israel, with degrees in theology and education, Yonatan brings intellectual depth and spiritual sensitivity to his work. He has led private and group tours across the Middle East and beyond, specializing in experiences that interweave history, politics, cuisine, religion, and personal encounters.

His global clientele includes:

Religious groups and interfaith delegations
Business leaders, entrepreneurs, and investors
Ivy League universities and academic missions
Diplomats, foreign ministries, and senior political officials
Artists, athletes, celebrities, and philanthropists

Curator of Transformative, Bespoke Journeys

Yonatan Weiss

MEET THE FOUNDER

Yonatan has had the privilege of accompanying and forging meaningful connections with some of the world’s most influential figures, including:

His Royal Highness Prince William
The Presidents of Slovakia, Iceland, and Liberia
The Prime Ministers of Romania and Jamaica
Governor Andrew Cuomo, Former Governor of New York
Governor Rick Scott, U.S. Senator and Former Governor of Florida
Lieutenant Governor Larry Rhoden, South Dakota
Mayor Eric Adams, New York City
Foreign Ministers and Parliamentary Chairpersons from across Europe and Africa
Allyson Felix, Olympic legend and the most decorated American track and field athlete
Sarah Jessica Parker, Actress and Producer
Adam Silver, Commissioner of the National Basketball Association (NBA)
Deshaun Watson, NFL Quarterback
Leading Rabbis, Pastors, and Interfaith Leaders from around the world

Aurora Lux was founded with a vision: to offer journeys that honor the complexity of history, the beauty of place, and the soul of the traveler. With a deep love for the Middle East—especially Israel—we design trips that explore the layers of faith, story, and civilization that shape this extraordinary region. Through every itinerary, we seek to build understanding, connection, and meaning.

Travel designed to mean more

We offer personalized, high-end travel experiences for individuals, families, and groups who are seeking more than a getaway. From ancient cities and sacred landscapes to intimate conversations with local guides and spiritual leaders, every detail is crafted to inspire. Our clients enjoy flawless service, insider access, and journeys that feel both luxurious and deeply grounding.

Worlds

A BRIDGE BETWEEN

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Israel is one of the world’s most profound crossroads of faith, history, and culture. The founder, Yonatan Weiss, is a globally recognized guide, born and raised in Israel. He wants the world to experience the beauty of Israel and the Middle East.

Aurora Lux is Proudly Rooted in Israel